Corporations, Corporate Charities and Foundations are Looking For In-person Events To Spread Their Message:
The pandemic put a serious hold on industry events, networking conferences, and opportunities for corporate partners to attend in-person events. Corporations and brands have been starved for public in person events. Organizations that move quickly to land these partners for their large-scale events while there is such a push to get corporate messages out will gain valuable new partners. Most large corporations and growing brands are very interested in finding new events, markets and sales opportunities to grow their brand awareness.
Mass Employment Shifts:
Major news outlets have shared the statistic that one in five staff members have been looking to change jobs after/at the end of the pandemic. In addition, there has been a huge increase in staff members seeking more meaning in their work and wanting to work for employers who care about their team. Increasingly job seekers are desiring work that holds meaning and connection for them while also at a livable wage. The combination of individuals seeking new opportunities and also seeking meaning in their work presents an opportunity to hire experienced and talented staff. Now is the time to have a hiring strategy to reach this talent.
Economic Viability Adjustments and Calls to Action For Funders:
Operating with a sustainable financial model has never been more important. Many nonprofit organizations have seen an increase in demand for services while also experiencing significant changes and hurdles to their funding. Funders are well educated on the challenges most nonprofit organizations have faced recently. Using the market forces and news which impacts your organization can present significant funding opportunities to have your donors and partners double down to help you become more financially secure. These takes being willing to have personal and individual conversations with donors. Presenting the specific challenges facing your organization can be a significant motivator for major donor giving. Do not underestimate the power of sharing knowledge and truth to help your organization be financially sustainable. Sometimes crisis can be a powerful motivator for change and organizational growth. Significant opportunities exist for organizations to join forces, merge, go virtual, and recreate their business model while also staying true to their mission.
Market Instability:
There have been incredible wins and losses realized in the stock market, in crypto currency, and real estate. There is ongoing discussion that significant market decline is ongoing or possible in the near future. This is widely debated and not agreed upon. But what we know for sure is market instability is a driving force to encourage investors to take money off the table. With such asset sales/gains comes significant tax liability that can be offset by making donations. Having an outreach plan that can put your organization in front of investors can make amazing impact. These individuals with newfound wealth are an amazing network to tap into. Also, if you are not set up to accept bitcoin, crypto and PayPal you should be immediate rectifying this. If you wait, you will likely miss your opportunity when a funder is seeking to give through these alternate means. It takes time to set this up and you do not want to miss your window!
The Power of Now:
Allowing your internal organizational structure to limit your success is one of the leading causes of declining organizational mission impact. Now is the time to educate your board on the importance of your organization evolving and capitalizing on the shifting employment and market forces. Organizations that limit their thinking and confine their decisions and operations to past historic process will never grow in scale. Building an impactful, creative, experienced and positive board is extremely important. Also, creating a positive culture for your employees to thrive by removing roadblocks is extremely important. Now is the time to invest in your organization’s future and leverage the new business demands.
